Web Analytics
As a Data-Driven Digital Marketer and web analytics expert, I use advanced tools such as Google Analytics, Google Tag Manager, Looker Studio, Power BI, Facebook Conversion API, Microsoft Clarity, and Hotjar to deliver tailored solutions for eCommerce businesses, B2B companies, B2C brands, and various other websites. Utilizing Google Analytics, I provide insights into user demographics, conversion rates, and acquisition channels, enabling you to optimize marketing strategies. With Google Tag Manager, I streamline tracking code management, ensuring comprehensive and accurate data collection. Looker Studio and Power BI allow me to create visually appealing, interactive dashboards that consolidate data from multiple sources, offering real-time insights into key performance indicators. Implementing the Facebook Conversion API enhances ad campaign performance through reliable conversion tracking. Microsoft Clarity and Hotjar provide deep user behavior analysis through heatmaps and session recordings, helping identify usability issues and optimize the user experience. By integrating these tools, I conduct thorough analytics audits, implement advanced tracking mechanisms, and continuously monitor and optimize performance, helping you make data-driven decisions and drive business growth.
Advantages of using Google Tag Manager and discover how it can optimize your website’s tracking and data management processes.
Proficient in event tracking with GA4 to measure and analyze user interactions, helping you optimize your website’s performance.
Looker Studio, a powerful data visualization and exploration tool that empowers businesses to gain valuable insights and make data-driven decisions.
Optimize your ad campaigns using Facebook Pixel’s performance. To interpret data, make data-driven decisions, and improve your ad targeting to maximize ROI and achieve your marketing objectives. Collecting valuable data for your advertising efforts.
Implementing Server Side Tracking. How to optimize data collection, handle sensitive information, and improve data accuracy for better decision-making and personalized user experiences. this method empowers businesses with valuable analytics insights